The social media revolution has made it possible for businesses of all sizes to reach an infinitely expanding audience. For small or medium-sized businesses in particular, social media provides a great opportunity to drive traffic to websites without breaking the bank. Used alongside traditional and digital marketing, social media provides an affordable, personal, and scalable way for you to attract visitors to your online store or website.
WE offer many services to grow YOUR reach!
Growing Your Instagram, Facebook, LinkedIn, Pinterest, YouTube or Twitter following will ensure more people will land on your website and hopefully convert into paying customers. The larger the following, the more social media can be used to find new prospects, drive leads, sell products, and shape a brand image. Here are some social media services we offer to grow your following.
We are intentional about driving social media users to your website. There are lots of ways to be creative and effective on social media including visual campaigns, contests, and blogging relevant and fun content. We try different things, watch what drives referral traffic using analytics tools, and double down on the winners. Once we've settled on the best strategy for your business niche, we present you with a detailed plan that you can use to guide your social media initiatives thereafter.
With social media, the consumer is in control of what they see and what they ignore. Unless you’ve built trust with your audience, you’re going to have a hard time getting them to pay attention to your brand. If you want to build trust with your audience you need to provide content that is honest, interesting and of value to them. Our mantra at BusyGal Friday VA Services is .... "Don't jut sell. Provide Value first to build Trust!"
One way we do this for our clients is to write blog posts that enrich your customers and prospects lives through lifestyle tips or humor, rather than a direct sales pitch. We help you become a master of social media engagement by sharing rich content that captivates a large audience, while effectively featuring your products. By providing something of value, you will be able to market your products and/or services to a more engaged audience.
We find and follow influencers in your business, industry, or niche. Once we have a list of people who are thought leaders, we present our findings to you and encourage you to engage and meaningful connect with these people. At every opportunity, we ask influencers to share products or refer their followers to your store or business offerings. Influencers who share your content dramatically increase your organic reach.
Additionally we can also save you time and effort by setting up a social media dashboard for the your business. A dashboard can help you track competitors, customers, and industry trends from different social networks, all in one place.
A great social media strategy is a multi-channel strategy, and that means hitting as many channels with as much impactful content as possible. Posting topics one by one, however, is tedious and ineffective. So once we've finished creating all that rich, engaging content for you, we set up a pre-planned content schedule with Hootsuite which is our scheduling tool of choice. Scheduling helps us to help you maintain a steady flow of content so that you are continually driving traffic to your online store or service platform from many different places.
Social media consumers use hashtags to follow trends, therefore we consistently source and add relevant hashtags to your posts. In addition to increasing brand awareness, hashtags also help track how your social campaigns are performing. Ultimately it will provide you with useful user-generated content that offers clear insights into the interests of your clients and customers as well as the reach of your products and/or services.
Now that we're listening, strategizing, engaging, and driving traffic back to your website, it’s time to start measuring success so we can create detailed reports for you. We use link shorteners like bit.ly or owl.ly to measure clicks and engagement and we always send you recommendations for areas you can improve in or we notify you of your successes.
Ultimately Consistent Engagement is the key to your success in growing your brand and spreading your message. We know it's overwhelming, but you are not alone... We're here to help you!
1. Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. With nearly half of the world’s population using social media platforms, it's a natural place to reach new and highly targeted potential customers.
2. More Inbound Traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors.
3. Improved Search Engine Rankings
Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
4. Higher Conversion Rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.
Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.
5. Better Customer Satisfaction
Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
6. Improved Brand Loyalty
One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.
There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.
Though these reports are from 2016, they still provide a whole lot of information to help you get started on your Social Media Journey. Just click on any of these pictures to get these FREE Reports. Each is designed to help you harness the power of Social Media for your Small Business.
ONE TIME SERVICES
Social Media Evaluation / Audit ($297)
Facebook Fan Page Custom Tab ($497)
Promo, Explainer, & YouTube/Facebook Video Creation ($897)
Consulting ($497 - $3497)
Setup Profiles ($497/per platform)
Network Profiles With Existing Website ($497/per platform)
Setup Facebook Fan/Business Page ($597)
Facebook App Creation ($797)
Custom Graphics Package ($397 per platform)
Wordpress Blog Build ($897)
1 Hour Web Conference Q&A ($297)
3 Hour Custom Training ($497)
o 2 – 1.5 Hour Sessions Via Web
On Site or In-House Consulting
o Half Day ($1997 + All Travel Costs)
o Full Day ($3497 + All Travel Costs)
3 Hour Small Group (<10) Live Training Event ($1197)
DONE FOR YOU SERVICES
Consulting & Set Up Bundles
Evaluation & Road Map Audit- $297 [ONE TIME SERVICE]
We’ll evaluate your current web presence—from your website, blog and traffic solutions, to your use of social media, video marketing and email opt in choices—or lack thereof. We’ll have a one-on-one consultation call where we walk you through the results and tell you what’s HOT and what’s NOT and give you honest feedback & recommendations! The purpose of the call is to show you how to consolidate your efforts and maximize your results!
Basic Package - $397 – upgrade from the Evaluation is $100 [TECHNICAL HELP SERVICE]
The Basic Set-up Package includes set-up of up to three profiles of your choice and basic networking of these profiles together with each other and your blog or website. We’ll also show you how they work.
Coaching Program - $497 [TRAINING]
Need help implementing your Social Media Strategy? The coaching program is a 3 hour program
designed to help you do just that! It includes guidance via a coaching call, opportunities for Q&A &
training. This course goes at your pace and can be scheduled in 1 hour or 30 minute blocks
Monthly Maintenance Bundles (at minimum 3 months)
The Social Media Awakening Package – [No Monthly Contract]
Set up Fee Waived; $597/per month/per platform
Basic Profile Management
Customer Service Replies
This Month to Month Maintenance package will provide you with 1-2 status updates per day per social platform, deleting of unwanted spam, accepting friend requests/following back & basic profile management.
The 90 Day Social Media Big Shift – A Starter Package
$297 set up + $1447 (3 mos. if paid in full upon signing or $510/per month)
No more than 3 profiles maintained
Basic Profile Management Only
Customer Service Replies
This is our Basic Monthly Maintenance package which will provide you with 1-2 status updates / day on 2-3 networks, deleting of unwanted spam, accepting friend requests/following back & basic profile management.
The 3 Month Social Media Baby Steps Transformation – The Small Business Package
$347 set up + $3297 (3 mos if paid in full upon signing or $1200/per month)
Everything in the 90 Day Social Media Big Shift Starter Bundle Plus
Up to 2 additional networks maintained OR
15 Second Promo Video (1)
Branding Video (1)
Increase Content Distribution
The Business Monthly Maintenance package offers all the services in the Basic Monthly Maintenance package. This is an entry-level full service package where we assist you with content creation & distribution, audience building & reputation management on 3+ networks.
The 6 Month Social Media Rock Star Breakthrough – The Celebrity / Business Enterprise Package:
$397 set up + $3797 & up /per month (upon signing)
Everything in the 3 Month Social Media Baby Steps Transformation Package Plus
Up to 2 additional networks maintained
Posting 5-7 times per day per platform
YouTube & FB Videos (Monthly)
Facebook Ads and/or Contest Management
Open Access to your Social Media Manager regularly
Do you have a large following already? The Celebrity Monthly Maintenance Package is a custom
package created just for you and your business. In this package we will work closely with your
marketing team to develop & manage your online presence across the social web. Features include: audience building, reputation management, content creation & distribution, customer service, blog management & more.
DAILY MANAGEMENT SERVICES (a la carte)
A. Basic Profile Management which includes… ($247/mo. per profile)
Reply to Inbox Messages
Deleting Spam from Profile Walls
B. Content Distribution which includes… ($247/mo.)
Posting Status Updates to Profiles
Reposting Existing Blog Content, Articles, Audio and Videos
Links to Current Promotions
Cross Pointing (Cross Pollinating Strategies)
Setting Up Auto-Status Updates
C. Audience Building includes… ($147/mo.)
Growing Followers, Fans, Connections
Influencer, Blogger Outreach
Search, Follow, Connect with Potential Customers in the Target Market
D. Reputation Monitoring includes… ($347/mo.)
Google Alerts & Search Twitter.com
Name, Company Name, Products
Listening Software to Data Mine Reputation Monitoring
Dealing with the Results of Monitoring
E. Reputation Management includes… ($647/mo.)
Everything in Reputation Monitoring PLUS
Identification of Company/Brand Weaknesses
Crisis Management Action Plan Development
Development of Company/Brand Response
Troll Identification and Brand Response Policy Outlined
Strategies for Dealing with a “Lynching”
SEO Content Repurposing and Rich Key Word Placement
F. Customer Service… ($197/mo.)
Responding to Public and Private Inquires
Directing Customers To Help
Interface With Support Directly
Creating an FAQ
G. Engagement includes… ($247/mo. - $347/mo. for Advanced)
Commenting, Replying, Responding on behalf of the client
Basic: Retweeting, Thanking, Customer Support
Advanced: Twitter Chat, Facebook Posts as Page Blog Commenting
H. Content Creation includes… ($447/mo.)
Guidance on Blog, Audio or Video Content
Graphics for Facebook, Pinterest
Project Manage Outsourcers
Assist in Development (depending on skill)
I. Blog Management… ($397/mo)
Replying to Comments
Posting or Scheduling Content
Ensuring social components are up to date and working with social channels
J. Facebook Ad & Content Management… ($547/mo.)
Set up and test campaigns
Monitor campaigns for progress
Make changes as necessary
K. Consulting… ($497/mo. – $3497)
All monthly packages have some consulting depending on level of service purchased
Guidance on Content, Contests, Campaigns, and Promotions
Update on New Technologies and Social Media Platform/(s) Changes
Consulting Retainer ($397/mo.) [No Maintenance or Monthly Package]
On-Call Consulting ($897/mo.) [Pick up the phone and call when you need help]
In House Consulting ($1997-$3497 + all travel costs) [Celebrity / Enterprise Clients Only]
L. One Time Video Creation ($400 - $3500)
Sales Video ($3500)
Content Video ($400)
Testimonial Video ($1500)
Informational Video ($750)
Animated Video ($425)
Animated Logo ($400)
Product Explainer Video ($2400)
15 Second Promo Video ($500)
Promo Video ($1200)
12 Facebook App & Newsfeed Videos Annual Subscription ($1500)
Branding Video ($850)
M. On Going Monthly Video Creation ($450/mo. - $1000/mo.)
3 Custom Social Videos ($1000/mo. for 3 mos.)
12 Facebook/YouTube Recurring Ad Videos ($450/mo. for 12 mos.)
Working to make you irresistible to your target client!