Events

Social media strategies bootcamp 

In this 6 hour intensive workshop, students will learn about popular social media tools that are driving consumer behavior. Students will discover how these marketing channels are relevant to growing their businesses.  Felicia will guide them in a hands-on learning experience to setup their business profiles using Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest so as to set their company apart from their competition.

Key Points & Take-Aways

Students will learn the following:

  • The 5 Point Social Media BluePrint which will ultimately guide them to best practices of online engagement
  • The Foundational Principals of Creating Engaging Posts and How to Do It Effectively
  • What the PIC Principle is and why you should ALWAYS remember it when posting
  • The Strategic Social Media Funnel That Every Business Should Follow
  • Why List Building is the key to online business success

Bootcamp Overview & Objectives

Focusing on the Big-6 Platforms, (Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest) Felicia will navigate you through each platform’s best strategies for success.  By the end of the day students will leave with a workable strategy for their individual business/brand and with be armed with the knowledge of how to apply social media tools and techniques to promote their business online. 

This is the detail of what will be taught in this 6 Hour Intensive Workshop:

Facebook

  • The 10 ways to properly position your personal profile for success
  • 5 elements need to build a killer Facebook group
  • The benefits of Facebook Groups
  • The power of Facebook Ads
  • The Foundational Principals of Creating Engaging Posts and How to Do It Effectively
  • What the PIC Principle is and why you should ALWAYS remember it when posting
  • The Strategic Social Media Funnel That Every Business Should Follow
  • Why List Building is the key to online business success
  • The best times to post on Facebook and why
  • The 7 Step Facebook Success Plan
  • How to set-up the strategy
  • How to create your Facebook presence
  • How to build your tribe
  • The 10 ways to build traffic and likes to your Facebook site
  • The 5 simple strategies to build a targeted friend base
  • The 5 steps to effective Facebook marketing strategies
    1. How to build a targeted community
    2. How to optimize your timeline design
    3. How to ignite page engagement
    4. How to leverage targeted ads
    5. How to track your results
  • The 7 Methods to generate email leads on Facebook
  • The 5 Steps to setting up a Facebook lead generation funnel

Twitter

  • The 3 Types of Tweets
  • 5 steps to build a slamming Twitter Profile
  • 5 steps to building a fabulous Twitter Community
  • The 6 steps to build your Twitter tribe
  • The 7 Step Twitter Success Plan
  • The Twitter interaction funnel
  • How to tweet – “the strategy”
  • What to tweet – “the content”
  • When to tweet – “the schedule”
  • Defining the PIC Principle
  • The 10 Twitter principles to live by
  • What and how to use informational tweets
  • The benefits of conversational tweets
  • When to use promotional tweets

LinkedIn

  • The 11 characteristics of a top notched LinkedIN profile and why it’s so important to have one
  • The 6 reasons you need a company page
  • The 7/7 characteristics of a stellar company page
  • The 7 step LinkedIN Success Plan
  • The 7 strategic tips to build a targeted LinkedIN community
  • The 4 reason to invest time in groups
  • The 4 was to get noticed in a group
  • The 8 quick steps to create a rocking group
  • The 8 most powerful and engaging types of posts

Google Plus

  • 8 ways to build an awesome profile on the Google+ platform
  • The difference between a personal and professional page on Google+
  • Steps to build your tribe of followers
  • The 7 step Google+ Success Plan
  • The 8 business building benefits of the Google+ platform
  • How to build their Google+ platform or the best targeted business reach
  • How to create and benefit from Google+ Communities
  • How video posted from YouTube on Google+ creates instant credibility and why

Pinterest

  • Why the Pinterest platform drives much more sales that Facebook and Google
  • The 7-Step Pinterest Success Plan
  • The How and What of Setting Strategic Pinterest Goals
  • 8 Steps to Setting Up a Powerful Pinterest Business Profile
  • 4 Steps to Setting a Social Network Widgets and what they are
  • 6 Fabulous Tools for creating images
  • 8 Pinterest Principles to Live By
  • 5 Types of Popular Content to Pin
  • How to Pin
  • When to Pin
  • How to Build Your Pinterest Tribe of Followers

YouTube

  • Why every business needs YouTube
  • Answering the 12 Question Marketing Assessment
  • Developing 3 realistic SMART Goals for YouTube
  • The 2 components of the YouTube platform
  • How to Maximize the visibility of your videos
  • How Research Keywords is a powerful tool to utilize
  • What Source Information is
  • How to create a video content schedule
  • The online video distribution funnel as well as community building ideas

Video Marketing

  • Why VIDEO gives your post more of a chance to “go viral” and what that means?
  • Where and how video can be utilized in your social media marketing campaigns
  • Questions you should ask
  • Types of Video and what the differences are
    1. Branding Videos
    2. Promo Videos
    3. Facebook / YouTube Ads Videos
    4. Product / Service Explainer Videos
    5. Whiteboard Animation Videos
    6. Facebook App and Newsfeed Videos
    7. Customized Videos

Methods of Measurement

  • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
  • Measurement tools: Advice on the free tools available online for tracking social activity
  • Metrics for success: Tried-and-tested metrics for measuring performance
  • Google Analytics: Advanced techniques to track web traffic and page views
  • Search performance: How to measure impact in search engines  
  • Competitor bench marking: How to gauge your performance with your key competitors and wider industry

Email Marketing, Ads, Websites, & CRM Automation

A brief discussion on how SEO Ads, Websites, Email Marketing, Blogging, and CRM Automation Platforms such as Lead Pages, InfusionSoft, Aweber and Mail Chimp can drive your business messaging forward in the most effective manner.

5 Point social media blueprint

In this 90 minute overview, students will learn the foundational principals of creating engaging  posts and how to do it effectively and consistently, the vision and strategy of the design of each social media platform and their various components, the strategic social media funnel that every small business owner should follow, how their List is the key to their online success, and the 7 Step-by-Step System to Small Business Social Media Marketing Mastery.  They will discover how these steps can grow their business in a short period of time (<12 months).  

social media success tips

FACEBOOK SUCCESS TIPS FOR SMALL BUSINESS OWNERS | 90 Minutes

In this 90 minute overview, we will take a study of FACEBOOK.  Students will be able to ask questions and will learn the following:

  • The 7 Step Facebook Success Plan
  • How to set-up the strategy
  • How to create your Facebook presence
  • How to build your tribe
  • The 10 ways to build traffic and likes to your Facebook site
  • The 5 simple strategies to build a targeted friend base
  • The 7 Methods to generate email leads on Facebook
  • The 5 Steps to settling up a Facebook lead generation funnel
  • The 5 steps to effective Facebook marketing strategies
    • How to build a targeted community
    • How to optimize your timeline design
    • How to ignite page engagement
    • How to leverage targeted ads
    • How to track your results

LINKED-IN SUCCESS TIPS FOR SMALL BUSINESS OWNERS | 60 Minutes

This is a 60 minute Intensive on LINKEDIN. Students will be able to ask questions, build their profiles, and they will learn the following:

  • The 11 characteristics of a top notched LinkedIN profile and why it’s so important to have one
  • The 6 reasons you need a company page
  • The 7/7 characteristics of a stellar company page
  • The 7 step LinkedIN Success Plan 
  • The 7 strategic tips to build a targeted LinkedIN community
  • The 4 reason to invest time in groups
  • The 4 ways to get noticed in a group
  • The 8 quick steps to create a rocking group
  • The 8 most powerful and engaging types of posts

TWITTER SUCCESS TIPS FOR SMALL BUSINESS OWNERS | 60 Minutes

This is a 60 minute intensive on TWITTER. Students will be able to ask questions, create their profiles, and they will learn the following:

  • The 3 Types of Tweets
  • 5 steps to build a slamming Twitter profile
  • 5 steps to building a fabulous Twitter community
  • The 6 steps to build your Twitter tribe
  • The 7 Step Twitter Success Plan
  • The Twitter interaction funnel
  • How to tweet – “the strategy”
  • What to tweet – “the content”
  • When to tweet – “the schedule”
  • Defining the PIC Principle
  • The 10 Twitter principles to live by
  • What and how to use informational tweets
  • The benefits of conversational tweets
  • When to use promotional tweets

about felicia 

In 2016, Felicia formed BusyGal, LLC in Dallas, Texas after having had an exciting 25+ year career in show business both on and off Broadway, in Hollywood, and London (FeliciaLopes). Dallas is her hometown in that she attended elementary and high school at Ursuline Academy, and began college at Southern Methodist University prior to leaving for New York City in the 80's.  She moved back in 2014, to care for her elderly mother who is now alone.  Dallas is not known as a theatre industry hub, so she had to dream another dream — thus BusyGal LLC was formed!

Though one of the divisions of her company (BusyGal Friday VA Services), Felicia has combined the power of social media with video marketing, website design and virtual admin services so as to provide her clients a remarkable platform of services specifically tailored for Entrepreneurs and Small Business Owners. She is also a speaker, mentor and business coach for entrepreneurs, small business owners and “solo”preneurs who are disillusioned with the amount of time and effort it takes to executive effective Social Media Strategies for their businesses. 

Through her 5 Step Social Media Blue Print Strategies and her Signature Programs - the Six-Month Rock Star Social Media Marketing Breakthru, the BabySteps Monthly Social Media Transformation, the Social Media Awakening, these Done-For-You Services give her clients peace of mind because they are able to focus on the business of their business, rather than on figuring out all the details of social media marketing!

Her LEARN AND LAUNCH SOCIAL MEDIA BASICS STRATEGIES FOR SMALL BUSINESS OWNERS’ BOOTCAMPS are Intensive 1 Day / 6 Hour Workshops designed for Small Business Owners.  Each one-day Bootcamp covers the Big 6 Platforms (Facebook, Twitter, LinkedIN, Pinterest, YouTube, and Google Plus) as well as providing an overview of CRM platforms, Email Automation and Video Alternatives to enhance all social media and email marketing campaigns.

Outside of speaking and coaching small business owners on effective strategies when using Social Media and Video Marketing, Felicia has a passion to empower the lives of female entrepreneurs, business owners, professionals and executives.  Having experienced life’s ups and down herself, she created BusyGal, LLC to galvanize women – specifically, Women Over 40 – to become more independent and authentic to who they are, while defying the gravity of financial strongholds that keep us marginalized, so that we can ultimately live lives of Purpose, Passion, and Profit!  By taking this stand for Women Over 40 she helps them re-design their lives by showing them that they must become P.R.I.C.E. oriented – (that is Passionate, Relevant, Inspired, Connected, and Empowered) which is a program that she created to help female business owners, professionals and executives.  Her goal with her clients is to act as a coach so they can make a big difference in their world all while making a big profit!

press kit

Click HERE to download our Press Kit.  

free consultation

Connect with us via email at Info@BusyGalFridayVA.com or call us at either 469.941.6010 or 972.863.1128 to schedule a time for a Free Consultation to discuss your Secretarial, Social Media, Social Video and Website Development needs for your business.

free websolutions webinar

Click HERE to  learn about our next open opportunity meeting and start your own business using the WebSolutions powered by maWebcenters platform.

The Positive Mental Attitude Store  |  © 2018 

BusyGal, LLC  

Working to make you irresistible to your target client!

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